Create promotional materials.

                                                           PROJECT PLAN
The song i have chosen to make a music video to is myself (Moses-mc laptop shit sandwich), this track comes under the fidget house genre. I have chosen this track because it is a bouncy track that im sure alot of people would like to listen to this style of music, i think it has alot of potential for a video.

My ideas for the video consist of animation i will be making on flash mixed up with some real life footage i will capture and edit on final cut.
Before the track starts i will have footage of people buying my record and then the record will be placed on a turntable and then the track will start alongside the animation.

My idea of animation will be trees growing and then dying then being eaten by worms and then the worms being eaten by birds, basically the circle of life, amongst these ideas there will be other animations such as swirls and stars as well as anything i learn on the way.
Amongst this i will then again incorporate video footage of a dancer dancing to the beat which will be filmed using a green screen so that i can have animation going around the dancer. When gathering the footage of the dancer i will try using different techniques of filming and doing different movements of the camera to get a more powerful impact on my audience.

As you can probably tell i am going for the more weird and wonderful psychedelic approach to really give the audience something to talk about, causing a viral advertisement of my work.

                                                             INSPIRATIONS
Some inspirations of mine have come from the yellow submarine animation where the animation itself reflects the trippy time they lived as acid and other psychedelics were extremely popular at this time.
This has helped my idea to the the extent that i am reflecting the party scene that my type of music would be listened to.

Another inspirations has come from the animation director rogier van der zwaag where he uses shapes to move to the beat, i really like his style but am not sure how i will incorporate these ideas as yet.

                                               THE STRUCTURE OF MY TRACK
Like most songs my track follows the basic structure of

• Introduction

The introduction consists of a bouncy build up but isnt the main piece of music. For the intro of the video     the animation will be a seed slowly growing into a fully leaved tree. This reflects what the track is doing as both medians are building up.

• Drop

For the drop (meaty part of the track)i will use the footage of the dancer with some weird animation techniques.

• Middle

The middle part of the track is a break with another build up. For this part the animation will go back to the tree where all of the leaves will fall off, the last leaf will fall onto the ground and will be consumed by a worm or worms.

• 2nd drop

The track by this time will be starting the 2nd drop where the video will go back to the dancer, pretty much the same as the 1st drop.

• Outro

Finally the outro will consist of a bird flying over the worm and eating it, then the bird will fly off and burst into the sky.