MIND MAPS

Storyboards

  TREATMENT

The title of my promo is Moses-Mc Laptop Shit Sandwich. At the beginning of the promo I will have people buying my record and then being placed on a turntable which will then turn on by itself, leaving the normal world behind the promo will flow into a weird, wonderful and colourful animation showing the circle of life, where a tree grows to the beat with a bouncy feel, around this other mysterious animations will occur such as colourful swirls accompanied by a flashing background then to be added to this will be footage of professional dancers which will impress the audience with their sexy and slick moves and little help from the teasing camera shots and styles that will be used such as close ups, overhead shots and others techniques I have put together including shaking the camera to the bass line and mirroring the dancers actions with the camera. Later on in the animation a friendly worm will be added to the story with the only intentions of eating the fallen leaves from the tree, which will also be accompanied by close ups of them falling so that the promo keeps its flow so the audience stays engaged.  

After more moves from the dancers and the lush effects added to the footage the audience will have no choice but to remember this promo for life.

The end of the promo will consist of an animated bird which will swoop down gracefully to only eat the worm after sitting on the bare tree from earlier on. While all this is happening the animation will be doing other crazy eye twisting things such as changing colours and moving shapes and swirls.

create promotional material (analyse 3 atists logos)

I have been asked to analyse 3 logos and 3 album covers.
1) The Killers
I think that this logo reflects the band as the are from vegas and this logo to me looks like the vegas style writing made from lights that would be hung on a building for all to see.
I also notice that the the is small and not in capitals like the KILLERS part, this gives the message that it is not as important, and that the KILLERS is the superior part of their logo.

The picture to the right is one of the Killers album covers of which i think also reflects the band well as again it has that vegas desert feel with the rocky dusty floor, old caravan and an old goat. The old goat maybe represents them and there age. Then finally a woman with a miss band around her, this gives it a really a american feel.

2)Datsik       The Logo above belongs to a dubstep producer called Datsik , his dubstep has a really deep and heavy feel and i think that this logo definetely reflects it as is has a very beefy style with sharp edges this reflects his filthy music style. Unlike the the Killers logo this is a much more complex thought out piece of art.

The picture to the side is one of Datsiks album covers, from taking a look at this cover it definetely reflects his music as it has an aggressive feel which is given off from the creepy eye and the lack in colour. I like the way the pupil of the eye is the record label logo.
The text is big and bold and stands out more because of the white outline around the text. Then moving on to the EP text it is more simple and plain(no outline or secondry colours), this makes the BOOM main title more important!

Create promotional materials.

                                                           PROJECT PLAN
The song i have chosen to make a music video to is myself (Moses-mc laptop shit sandwich), this track comes under the fidget house genre. I have chosen this track because it is a bouncy track that im sure alot of people would like to listen to this style of music, i think it has alot of potential for a video.

My ideas for the video consist of animation i will be making on flash mixed up with some real life footage i will capture and edit on final cut.
Before the track starts i will have footage of people buying my record and then the record will be placed on a turntable and then the track will start alongside the animation.

My idea of animation will be trees growing and then dying then being eaten by worms and then the worms being eaten by birds, basically the circle of life, amongst these ideas there will be other animations such as swirls and stars as well as anything i learn on the way.
Amongst this i will then again incorporate video footage of a dancer dancing to the beat which will be filmed using a green screen so that i can have animation going around the dancer. When gathering the footage of the dancer i will try using different techniques of filming and doing different movements of the camera to get a more powerful impact on my audience.

As you can probably tell i am going for the more weird and wonderful psychedelic approach to really give the audience something to talk about, causing a viral advertisement of my work.

                                                             INSPIRATIONS
Some inspirations of mine have come from the yellow submarine animation where the animation itself reflects the trippy time they lived as acid and other psychedelics were extremely popular at this time.
This has helped my idea to the the extent that i am reflecting the party scene that my type of music would be listened to.

Another inspirations has come from the animation director rogier van der zwaag where he uses shapes to move to the beat, i really like his style but am not sure how i will incorporate these ideas as yet.

                                               THE STRUCTURE OF MY TRACK
Like most songs my track follows the basic structure of

• Introduction

The introduction consists of a bouncy build up but isnt the main piece of music. For the intro of the video     the animation will be a seed slowly growing into a fully leaved tree. This reflects what the track is doing as both medians are building up.

• Drop

For the drop (meaty part of the track)i will use the footage of the dancer with some weird animation techniques.

• Middle

The middle part of the track is a break with another build up. For this part the animation will go back to the tree where all of the leaves will fall off, the last leaf will fall onto the ground and will be consumed by a worm or worms.

• 2nd drop

The track by this time will be starting the 2nd drop where the video will go back to the dancer, pretty much the same as the 1st drop.

• Outro

Finally the outro will consist of a bird flying over the worm and eating it, then the bird will fly off and burst into the sky.

Experimenting

           Mastering my track
Today i have exported my track from my laptop to Logic and have experimented mastering my track to get the best quality i can. To do this i have used a compressor, channel EQ and a limiter. Watch the video above to see how much the sound quality has improved!
The quality isnt as good once i uploaded it but you get the idea.


Experimenting and learning Flash animations

I have been learning how to use flash by watching video tutorials. Here are some snapshots from the slow process of animation in flash.
THE PROCESS OF MY ANIMATION

Firstly i found a tree that i liked and imported it to flash where i then got rid of the colour and kept only the outline!

I then had to use the paint tool and colour tiny strips going up the tree to get the growing effect.

Every time i painted a strip i had to insert a new frame.

It took me a good hour or two but i finally got what i worked for .
















Here is some of my artwork experments.

This will not be the final product as i did not produce the picture myself and is only an expermient!

I think this would go better with some of the darker music i make and might use it in the future, but for my fidget track i want something a bit more fun!

So i decided to use a picture of myself that i got a friend to take.
i then went through different fonts to see which one would fit my track and style best.

 So taking aboard that my track has a bouncy feel rather than being rigid and hard hitting i wanted to reflect this in the font i used and finally came across this font which is not such a serious font .
I then thought of the colour that i wanted it to be, so i thought of my video to the song and realised it would work well if i used my colours and finally came up with this.










I then typed the name of the ep and used the same style as the moses and the same colours for the different words.

I did this because the track name is just  as important as the main title.

Music Production!

Hello, just thought id update my blog to let you know that i have been sequencing drum patterns and basslines on Logic Pro! I used single hits to make a really simple drum loop, then experimenting with the ES2 synthesizer i created a simple Dubstep bassline, i then duplicate the bassline track and alternated it to get a much rythmic feel to the loop!

Here is a link to my youtube video with the loop i have created. Enjoy! (copy and paste link)

http://www.youtube.com/watch?v=ehG9IL_b1yM

Create promotional materials- PLAN

We have now been set our next assignment of unit 1 capture. The overall plan is to create a music video for an artist of our choice, in my case i am choosing to do an animation video to my own music that i have produced.
Before i can start making the video i will need to gather key ideas through mind maps, sketches, and storyboards.
I will also need to write a project proposal explaining my ideas.

MY VIDEO PLAN SO FAR!

The piece of music i have chosen to do is an fidget house style production, produced by myself (Moses)
this style of music is very similar to electro house with a very bouncy feel.
For my video i will be do an animation as well as some footage i will record myself.
Like most songs it is structured with a
introduction(build up)
then the 1st drop(bouncy part)
middle break(2nd build up)
2nd drop(bouncy part)
outro.